J•BLAST is a fashion brand which operates underneath JBL,

which is a leading brand in audio systems. Sustainability, challenge

and passion are core values which JBL values and you also see

that back in their designs. J•BLAST will use the same values for

the fashion extension.

Since JBL doesn’t operate yet within fashion this will be a whole

new market but the vision remains the same: To bring high quality

to the customers.